New World Phu Quoc Resort Welcomes China and Hong Kong Travel Trade Partners

Firsthand experiences. Stronger partnerships.

A-Plus Hospitality Consulting Agency initiated, organized, and delivered a familiarization trip for key travel trade partners from China and Hong Kong to New World Phu Quoc Resort from 12–15 April 2026.

The program gave participants a firsthand understanding of the resort’s villa accommodation, leisure facilities, and potential for meetings, incentives, conferences, and events (MICE). Through site inspections and destination experiences, partners explored how the resort could meet the needs of their leisure and corporate clients.

Connecting with MICE Buyers

Following this program, A-Plus also supported and hosted a dedicated MICE familiarization trip organized by UMICE of Beijing Utour International Travel Service Co., Ltd. The visit introduced professional MICE buyers and decision-makers from China to the resort’s offering, creating opportunities to explore future group and incentive business.

On the Ground, Every Step of the Way

Andrew Cheng and Gisele accompanied the delegations throughout both programs, facilitating communications, supporting site inspections, and connecting the resort’s offering with the needs of participating partners.

This personal involvement reflects A-Plus’s approach to market representation: understanding the product, engaging the right partners, and helping translate firsthand experience into informed recommendations and future business opportunities.

Building Lasting Market Connections

Familiarization trips form part of our wider work to strengthen the resort’s presence across Greater China. By bringing travel professionals closer to the property and its team, we help build the product knowledge and confidence that support long-term trade relationships.

A-Plus works with international hotels, resorts, DMCs, and destinations through dedicated sales representation, trade engagement, and localized marketing.

To discuss your brand’s growth in Greater China, contact andrew.cheng@aplushospitality.net