A-Plus Connects with Travel Trade Partners at ITB China

Building relationships. Opening new opportunities.

A-Plus Hospitality Consulting Agency participated in ITB China, connecting with travel trade professionals and showcasing our approach to sales and marketing representation across Greater China.

The event provided a valuable opportunity to reconnect with existing partners, establish new contacts, and discuss how international hotels, resorts, DMCs, and tourism brands can strengthen their presence in the market.

Bringing Brands Closer to the Market

Our conversations highlighted the support A-Plus provides—from dedicated sales representation and trade engagement to PR, digital marketing, and localized commercial strategy. Through platforms such as Xiaohongshu and WeChat, we also help brands communicate with Chinese audiences in ways that feel relevant and familiar.

Turning Connections into Collaboration

For A-Plus, participation in industry events is part of an ongoing commitment to staying close to the trade. Face-to-face conversations deepen our understanding of partner needs and create a foundation for future collaboration.

We look forward to building on the connections made at ITB China and developing new opportunities for the brands we represent.

To explore how A-Plus can support your growth in Greater China, contact andrew.cheng@aplushospitality.net